Founder of Good Roots Communications
After a decade working as a BBC Journalist, Producer, and Marketing & Communications Manager, I built my career around one thing: storytelling.
Today, I’m a storyteller and communications specialist, helping businesses and organisations share their stories in a way that feels authentic, engaging and genuinely impactful.
I founded Good Roots Communications to work with people doing meaningful work – from independent businesses to large-scale initiatives – supporting them with storytelling-led marketing, PR, social media and content strategy.
My approach brings together journalistic storytelling, strategic communications, and digital marketing to help clients not just get seen, but truly connect with their audience.
Whether it’s through social media, PR campaigns, video, or content creation, I focus on telling real stories – the kind that build trust, strengthen communities, and create long-term impact.
Because the most powerful marketing doesn’t feel like marketing. It feels like a story worth paying attention to.
Good roots communications 