Hi, I'm Alice. I'm a storyteller, communicator, former BBC journalist, and the person behind Good Roots Communications.
For more than a decade, I've helped people tell stories that matter - whether that's through journalism, marketing, PR, social media, video, or just simply conversation. I founded Good Roots Communications because I wanted to work with the people and organisations making a real difference in their communities. The independent businesses. The charities. The ambitious teams. The people doing brilliant things who often don't have the time to shout about them.
My job is simple: to help you find the stories worth telling and make sure the right people hear them. With a background spanning 10 years in BBC journalism, marketing leadership and strategic communications, I combine journalistic curiosity with practical marketing know-how.
I uncover what makes your business different, why people should care, and how to tell that story in a way that feels authentic. No jargon. No marketing fluff. No pretending to be something you're not. Just honest storytelling that builds trust, strengthens relationships and helps people connect with what you do. Because I believe the best marketing isn't about selling, it's about telling a story people want to be part of.
Social media is about more than posting for the sake of it. I help businesses and organisations tell their stories online through engaging content, thoughtful strategy and genuine audience connection. I'll help you build a social media presence that feels authentic, grows your audience and keeps people coming back.
Getting your story in front of the right people takes more than sending a press release. With a background in journalism and communications, I know what makes a story newsworthy, what journalists are looking for, and how to create coverage that genuinely matters.
No guesswork. No marketing jargon. Just a clear plan. Together, we'll create a marketing and communications strategy that reflects who you are, speaks to the people you want to reach, and gives you the confidence to communicate consistently and effectively.
See your story from a different perspective. Drone videography offers a unique way to showcase your business, event, location or project. As a qualified and registered Drone pilot, I help create stunning aerial footage that captures attention, tells your story and brings your content to life across websites, social media and marketing campaigns.
Good stories exist everywhere – in growing businesses, community organisations, charities, campaigns and creative projects. I work with people who care about what they do and want to communicate it clearly, confidently and with heart.
Businesses
For independent businesses, brands and organisations, I help turn what you do into stories people connect with. From marketing strategy and social media to PR, content and campaigns, I’ll help you build visibility, trust and a stronger relationship with your audience.
Not-for-profit’s & charities
For charities, CICs and not-for-profit organisations, I help communicate the impact of your work in a way that feels human, honest and powerful. Whether you need support with campaigns, storytelling, social media, press or funding-related content, I’ll help you show the difference you make.
Projects
For one-off projects, events, launches and community initiatives, I can step in with focused communications support to help you get your message out. From shaping the story and creating content to managing PR and social media, I’ll help make sure your project reaches the people it needs to.
